Branding a University Media Department/What is branding?

"Branding is easy to describe. It includes everything" - Bill Oeschler, President, Ethnographic Media.

Any company that is not well branded will fail in less than five years. This demise accelerates for smaller organizations" - NBC VP for marketing

"Branding is a way to create an emotional connection with a specific audience" - Troika, a network branding company.