Competitive Intelligence/CI structure

Key components for a successful CI operation are:

The Right Skills - people with conceptual and strategic thinking, good rapport with the top mgm’t. Analytics expertise, Good communication skills and cross linking within the enterprise.

Best Practice examples:

• Competitor shadow teams
• Central CI department
• Central co-ordination of the CI effort with distributed nodes

There are four stages of development of a CI capability /structure, it runs from stick fetching to world class.

- Stick fetching: When everything is reactive