Jump to content

Handbook of Management Scales/Competitive intensity

Add links
From Wikibooks, open books for an open world
< Handbook of Management Scales
This page may need to be reviewed for quality.

Competitive intensity (alpha = 0.88/0.78)

[edit | edit source]

Description

[edit | edit source]

The authors examined the validity of the measure in a two-step approach recommended by Anderson and Gerbing (1988).

Items

[edit | edit source]
  • Few--many competitors
  • Weak--strong competition
  • Few--many competing products

Source

[edit | edit source]
Retrieved from "https://en.wikibooks.org/wiki/Handbook_of_Management_Scales/Competitive_intensity"