Handbook of Management Scales/Offline store merchandise
Appearance
Offline store merchandise (alpha = 0.86)
[edit | edit source]Items
[edit | edit source]The construct was measured using 7 points semantic-differentials.
- Uninteresting products - interesting products
- CDs I don't want - CDs I want
- Little value for money - much value for money
- Bad buys on products - good buys on products