Handbook of Management Scales/Offline store service
Appearance
Offline store service (alpha = 0.94)
[edit | edit source]Items
[edit | edit source]The construct was measured using 7 points semantic-differentials.
- Unfriendly personnel - friendly personnel
- Few helpful salesmen - Many helpful salesmen
- Bad service - good service
- Bad reputation - good reputation
- Unknowledgeable sales personnel - knowledgeable sales personnel
- Slow checkout - fast checkout