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Handbook of Management Scales/Online store atmosphere

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Online store atmosphere (alpha = 0.90)

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Items

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The construct was measured using 7 points semantic-differentials.

  • Boring site - fun site
  • Unattractive site - attractive site
  • Little pleasure to browse through - great pleasure to browse through

Source

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Retrieved from "https://en.wikibooks.org/wiki/Handbook_of_Management_Scales/Online_store_atmosphere"