History of Apple Inc./2000s resurgence
Why?
[edit | edit source]Internals organization?
[edit | edit source]Engineering
[edit | edit source]Marketing
[edit | edit source]Arrogance
[edit | edit source]Disruptive technologies
[edit | edit source]Technical incompetence, the wasted years
[edit | edit source]Poor pricing?
[edit | edit source]Macs used quite expensive machines starting at nearly $1500 where one could pick up a Windows-based PC for about $500. However, Recent price drops with products such as the Mac mini and the white polycarbonate MacBook, Macs have become more accessible to the general public.
2007
[edit | edit source]The name change from Apple Computer, Inc. to Apple Inc.