ORCID Advocacy Toolkit/What is Advocacy?
Appearance
What is advocacy?
What better place to start than the wikipedia definition?
[1]
Steps to effective advocacy:
[edit | edit source]- Define your goals
- Understand your audience
- Develop a vision and strategy
- Identify resources and gaps
- Plan and develop the campaign
- Anchor change in the culture
- Evaluate progress regularly
Source: Open Research Toolkit Module 11 https://mfr.osf.io/render?url=https://osf.io/5d78q/?direct%26mode=render%26action=download%26mode=render
Steps to effective advocacy | Examples for ORCID advocacy / questions to ask | Resources |
---|---|---|
|
e.g. 80% of research staff is connected via Affiliation Manager implementation, identify drivers | |
2. Understand your audience | e.g. research staff, teaching staff, PGRs, PGTs - which reservations might each group have? | |
3. Build a sense of urgency | Consider deadlines such as e.g. REF, grant deadlines etc, then communicate this urgency to steakholders | |
4. Create a guiding coalition | Define stakeholders, e.g. library, IT, research support, researchers, research champions, strategic planning,... | |
5. Develop a vision and strategy | Engage senior leaders, existing groups (eg research committee) and embed in institutional policies | |
6. Craft the message | e.g. benefits of ORCID for each involved group | |
7. Identify resources and gaps | e.g. existing training sessions for researchers or postgrads that could include ORCID; any colleagues that need training | |
8. Plan and develop the campaign | ||
9. Enlist a volunteer group | e.g. you could establish ORCID champions - researchers willing to promote ORCID | |
10. Empower broad-based action | Through training and knowledge of ORCID to colleagues, making effective use of institutional systems | |
11. Generate short-term wins | Identify where you could reuse information from the ORCID record e.g. researcher web profiles, pre-filled forms, re-use publication lists or identify other researcher benefits like time-saving, avoiding duplication, increasing visiblity of outputs | |
12. Anchor change in the culture | Training for researcher staff and professional services; links with institutional policies; links with institutional processes e.g. staff reviews | |
13. Evaluate progress regularly | Monitor ORCID member reports in Member Portal or from your institutional systems (CRIS, repository) |
Advocacy approaches
[edit | edit source]Build into a range of Library workshops i.e. not a stand alone session about ORCiD; users need a reason to attend the session beyond ORCiD.
e.g. Sessions on Raising Research Visibility, Open Research, Research Data Management