Pragmalinguistic Peculiarities of English Slogan in Fashion Domain/Sources
Appearance
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- Austin, J.L., 1986. Word as an Act. / J.L. Austin // New in Foreign Linguistics. – Moscow, “Progress” Iss. 17: The Theory of Speech Acts, pp: 22-129.
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- Ogilvy, David (1964) Confessions of an Advertising Man, New York: Dell Books
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- Cook, G. (1992): Discourse of Advertising, London, Routledge.
- Gieszinger, S. (2001): The History of Advertising Language, Frankfurt / Main, Lang. Goddard, A. (1998): The Language of Advertising, London, Routledge.
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